It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?

We’ve put together 30 examples of beautifully created advertising case studies that each have plenty of wisdom and design tips to impart.

So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements.

When a lot of us picture advertisements we picture extravagant images that flaunt the product, the features and the reasons we should buy it. You can definitely go down that route with your ad, or you can go down a simpler one.

Check out this ad by Lego that strips things back and relies on one image and idea. With no copy, just a plain and easy to digest message, this ad captures the complex concept of imagination in its simplest form.

Capturing a much simpler, more general idea in a simpler way not only makes for an effective ad, but also gives this ad a greater chance of appealing to more people. The only people it directly targets are those that have played with lego and have experienced imaginative play, which is a pretty vast target market. So, keeping things simpler (both in terms of message and design) can be a one way ticket to a great ad.

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