Godetevi questo progetto stupendo e provate a spedire la lettera ad un caro amico o all’amore della vostra vita.

Say it with a letter! Welcome to Christmas Express! Offer more than just a gift to your beloved ones, by creating your own tender letter!

For our first collab, We Are Social gave us the opportunity to create a fairy interactive experience in a Christmas celebration ambiance, where the user can create their personalized virtual letter. Crafted in a eccentric and fun atelier lost in the mountains, the user goes through a playful process: painting a stencil, writing their message and adding a picture, filling in the recipient’s info and sticking a stamp. Finally the virtual letter is sent and will take a 24h timeslot to be delivered to its recipient. During that time, the sender can follow theirletter dispatched by a brave postman, riding in the snow. Finally the recipient can enjoy a little tenderness by opening their letter. Merci-Michel created a rich interactive universe, all made in 3D, with pre calculated as well as real time webGL CGI, and a unique and immersive sound design.

https://www.christmas.express/en/

Credits:
Agency: We are Social
Client: Milka
3D CGI production: Merci-Michel
Sound design: JC Quilez