People who are truly healthy may roll their eyes at the look of the Pepsi Light Dumbbell. Taking on the shape of an actual dumbbell, it’s meant to evoke the sense of a healthy lifestyle. As the commercial states, “After all, a product that sells a light way of life deserved a new packaging that showed just that.” A bold statement, but one that is pretty clever.

Design Agency: AlmapBBDO
Packaging Content: Pepsi Light
Location: Brazil